You’re not the type believe rumors and act on potentially false information, right? Don’t be so sure.
Nicholas DiFonzo is professor of psychology at the Rochester Institute of Technology and author of The Water Cooler Effect, a study of the power and pervasiveness of false rumors. He writes:
“Rumors tend to thrive in situations that are ambiguous and/or pose a threat or potential threat— situations in which meanings are uncertain, questions are unsettled, information is missing, and/or lines of communication are absent.”
Sounds a lot like a zombie outbreak to us.
Difonzo concludes that misinformation is fundamental to human nature, and we are all often compelled to believe bad facts and pass them along–especially as part of a group setting. Once you join up with other survivors, you are naturally prone to be swayed by their beliefs and information, even if they’re clearly wrong.
Just another deadly threat pitfall that you will face in the coming zombie plague.